GREAT PLAINS CONSERVATION IS THE
“MOST LIFE-ENRICHING EXPERIENCE”

Great Plains Conservation is thrilled to receive the award for Most Life-Enriching Experience at the inaugural and prestigious PURE Awards 2013 last night at the close of the PURE Life Experiences show at the Palais des Congrès, Marrakech.

The award is described by PURE as “truly transformational, thought-provoking and perspective-shifting travel experiences that help the individual reconnect with both themselves and the world around them.”

The selection process is rigid, starting with initial nomination by ‘PUREists’, a collection of the world’s elite buyers and sellers of experiential travel services. It is then judged by a distinguished panel of visionaries in travel: oceanographer and explorer, Sylvia Earle; actor and director, Edward Norton; environmental entrepreneur, Colin Bell; award-winning author and adventurer, Richard Bangs; and sustainable architect, German del Sol.

On describing Great Plains Conservation’s co-founders, Dereck and Beverly Joubert, Sylvia Earle commented: “The Jouberts convey their passion and deeply held conservation ethic and respect for the natural world that is unsurpassed, no matter what the setting, but especially in their beloved African plains. This is conveyed to those fortunate enough to travel in their presence.”

Dereck Joubert, Great Plains Conservation CEO, feels particularly honoured and says the award “encapsulates exactly what we set out to do at Great Plains Conservation: create experiences which spotlight the spiritual, personal, cultural and environmental Africa. Through these experiences we change lives and create conservation ambassadors – a positive outcome in the face of many challenges on the continent.”